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Sneak attack on the track: ambush marketing and the Summer Olympics
Excitement is building for the French Olympics and Paralympics this year, but brands face the challenge of understanding intricate IP and ambush marketing rules.
Building brand identity with trademarks and industrial designs
Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.
More than meets the eye: trademark functions in the modern era
Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.
Digitizing brands in a video game world
Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?
Belle of the Intellectual Property ball: fashion and trade dress
In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.
Comment déposer une marque : Renforcez votre marketing grâce aux droits de PI
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
Défense de la marque 101 : rendre le réactif actif
With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.
When bad packaging is a brand killer
Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.
The power of seduction: rebranding beauty secrets
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
Big challenges for green trademarks
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.
® vs. ™: Which trademark symbol should I use and when?
Using the correct trademark symbol at the right time is crucial to protecting your brand identity.
Tales of woe: the cost of a botched rebrand
Just as rebranding can bring about a revitalizing facelift and an influx of followers, it can also lead to embarrassing financial disaster.
