The Chinese Trademark Office announced that as of January 1, 2015, it will now accept new services in subclass 3503 of class 35. Trademark owners may now finally protect services that include the “provision of online marketplace for buyers and sellers of goods or services”.
Although the terms “retail and wholesale services” still remain unacceptable in the same class, this is an important change in Chinese trademark law that has not previously recognized protection for any type of retail services. The fact that doors have been opened for “online retail and wholesale services” protection will be of significant importance to online retailer giants such as Amazon and eBay.
In light of these changes, we recommend clients and brand owners with an interest in online retail and wholesale services in China to consider seeking protection for additional applications to cover these important services.
Our trademark attorneys at Dennemeyer & Associates are prepared to provide further advice or assist you in filing trademark applications in China. Contact us at:firstname.lastname@example.org.