Rajah & Tann（泰国）有限公司

从一堆办公工具迁移到专用的知识产权管理系统（IPMS）。

结合对当地知识产权程序的专业知识和全球性全方位服务提供商的范围，Dennemeyer集团是您在任何业务地点的知识产权管理合作伙伴。

测试

The context

Initial challenges

  • Portfolio management - Administrating and optimizing a large global IP portfolio across multiple business units and external service providers.

  • Streamlining operations - Achieving time savings and efficiency improvements in key IP processes while ensuring effective control over costs.

  • Strategic organization - Developing a clear, structured classification of the IP portfolio to enhance decision-making and business unit alignment.

What the consumer goods producer needed

The client is a multinational corporation in the FMCG sector, holding a large global portfolio of IP rights.

As a market leader, the client manages IP functions across different business units with support from external IP service providers.

The vice president and head of IP requested Dennemeyer Consulting's input to optimize current IP practices, focusing on classifying the portfolio an benchmarking patent drafting and filing costs.


Our approach

A Future-Proof IP Department Driving Innovation

  • Demo and requirement analysis - Dennemeyer aligned expectations and deliverables by forming a project team of consultants and the client's experts, ensuring beneficial outcomes.

  • Configuration, delivery and data migration - Dennemeyer conducted a comprehensive review, benchmarking and analysis of patent drafting and filing efforts, costs and organizational setup, identifying cost-saving opportunities and improvement potential.

  • Training and go-live - Finally, Dennemeyer mapped core processes and developed a task-role matrix, providing a foundation for restructuring, introducing new responsibilities and achieving desired time savings.

The outcome for the consumer goods producer

  • Cost-effective patent strategies: Developed an alternative approach for patent drafting and filing to utilize cost-saving potentials and achieve an improved cost-quality ratio​.

  • Budgeting optimization: Identified quick wins for cost reductions when collaborating with external IP service providers.

  • Role optimization: The reorganization of teams and introduction of new roles led to increased process efficiency, making better use of internal resources while lowering overall expenditure​.

  • Quality-preserving savings: Dennemeyer's recommended measures led to time- and cost-savings without reducing the quality of the IP practice.

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「我們的 IP 部門在 Dennemeyer 推出 IP 支援服務後不久即展開合作。他們不僅成功超越我們的高度期待，更逐步全面承擔相關流程，大幅提升文件品質。同時，其友善且具建設性的溝通方式，始終以解決方案為導向，並與我們的內部流程緊密銜接。」
「我們與 Dennemeyer 智慧財產諮詢合作的經驗十分專業，他們始終積極投入，與我們共同探討解決企業問題的各種方式，特別是在我們的品牌鑑價專案中表現尤為突出。Dennemeyer 準時交付了內容完整且詳盡的工作成果，其商業分析尤為周全。總體而言，Dennemeyer 的表現超乎我們的預期。」
  • IP 管理
「Dennemeyer 團隊專業且經驗豐富，並在每個環節嚴謹把關，確保案件時程與相關紀錄皆妥善維護。他們回應迅速，能即時更新資料並解決任何問題。這讓我在做決策、建立流程及維護紀錄方面更加輕鬆。Dennemeyer 在各方面都樹立了業界標竿。非常感謝能與他們成為商業合作夥伴！」
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