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"Don’t copy that IP!" Pirated and counterfeit software
"Don’t copy that IP!" Pirated and counterfeit software

Clothing — particularly footwear — holds the regrettable honor of being the most commonly counterfeited product type, with apparel vendors in 2020 losing about $26 billion USD in direct sales due to fakes. But bogus software presents significant risks in our tech-driven world, and we must fully understand the problem to tackle it, upholding the underlying Intellectual Property (IP) in the process. This starts with the distinction between pirated and counterfeit software.