Trademarks

The luxury goods sector is evolving, and so are its IP strategies. Learn about new obligations and opportunities in this industry.

Summer means sun, sea, sand and shopping! But buyer beware, those unbelievable prices at seafront stalls could be for counterfeits.

A trademark's purpose of distinguishing the origin of goods in the market is especially relevant when those products are new, unique plant varieties.

Master the trademark filing process to avoid common pitfalls and secure your brand successfully.

Excitement is building for the French Olympics and Paralympics this year, but brands face the challenge of understanding intricate IP and ambush marketing rules.

Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.

Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.