Skip to main content

Trademarks

csm_Coconuts-and-counterfeits-product-and-trademark-piracy-under-palm-trees_05_2b814e5398

Coconuts and counterfeits – product and trademark piracy under palm trees

Summer means sun, sea, sand and shopping! But buyer beware, those unbelievable prices at seafront stalls could be for counterfeits.

csm_Registering_trademarks_for_plants_in_Australia_1e5ceafb87

Registering trademarks for plants in Australia

A trademark's purpose of distinguishing the origin of goods in the market is especially relevant when those products are new, unique plant varieties.

csm_The_seven_deadly_sins_of_trademark_filing_01_9e9e0c2970

The seven deadly sins of trademark filing

Master the trademark filing process to avoid common pitfalls and secure your brand successfully.

csm_Sneak_attack_on_the_track-ambush_marketing_and_the_Summer_Olympics_01_bc1a91563d

Sneak attack on the track: ambush marketing and the Summer Olympics

Excitement is building for the French Olympics and Paralympics this year, but brands face the challenge of understanding intricate IP and ambush marketing rules.

csm_Building_brand_identity_with_trademarks_and_industrial_designs_06_21278c3166

Building brand identity with trademarks and industrial designs

Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.

csm_More-than-meets-the-eye_c7715be8c6

More than meets the eye: trademark functions in the modern era

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.

csm_Video-games-and-brands_6e77d024bc

Digitizing brands in a video game world

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

csm_Belle-of-the-Intellectual-Property-ball_protecting-fashion-and-trade-dress_04_137db2b6cc

Belle of the Intellectual Property ball: fashion and trade dress

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.

csm_how-to-trademark-a-brand_Strengthen-your-marketing-with-IP-rights_02_5fb6563f20

How to trademark a brand: Strengthen your marketing with IP rights

Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.

csm_Brand-defense-101_Making-the-reactive-active_c1fdb0ff04

ブランド保護の基礎:積極的な戦略にするには

模倣品や模造品が増加する中、ブランド保護の重要性がますます高まっています。

csm_When-bad-packaging-is-a-brand-killer_1dfc43f091

悪いパッケージがブランド・キラーになる場合

目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。

csm_The-power-of-seduction_Rebranding-beauty-secrets_9056d6a0d1

The power of seduction: rebranding beauty secrets

A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.