Trusted expertise built over decades safeguards your most valuable Intellectual Property (IP) assets. We provide you with the peace of mind that your trademark assets are securely maintained – globally.

Trademark Renewals
Come proteggiamo i portafogli di proprietà intellettuale
With a direct presence across continents and an extensive agent network, Dennemeyer manages trademark renewals worldwide to make sure your brands remain alive and securely protected.
We simplify a highly complex renewal process by managing the formalities and documentary requirements for all trademark maintenance actions, allowing our clients to stay ahead of deadlines, reduce administrative overhead and improve operational efficiency.
Global coverage
Precise legal handling
Workflows that match your portfolio
Continuous monitoring
Complimentary access to our Portfolio Management App (PMA) customer portal
Fixed and predictable pricing
Fully integrated digital tools and data exchange
Supportiamo i nostri clienti con un'analisi approfondita del loro portafoglio di Proprietà Intellettuale (IP), fornendo competenze sulle strategie di deposito e sulla fattibilità dei progetti di business. Attraverso questi servizi, diventiamo un punto di contatto tra gli uffici legali, da un lato, e la R&S e il marketing, dall'altro.
Integrato in una moderna infrastruttura tecnologica, il nostro team di professionisti della PI offre un servizio legale di altissimo livello a clienti di vari settori. Sebbene la maggior parte dei nostri clienti operi nei settori farmaceutico, biotecnologico, chimico e delle scienze della vita, ci rivolgiamo anche a quelli dell'agricoltura, del petrolio, dello sport, della meccanica, dell'elettronica, del software, delle telecomunicazioni e dell'intrattenimento.
Con un'attenzione particolare al settore del lusso, il nostro studio assiste i principali marchi italiani e internazionali della moda e della gioielleria nella protezione e nell'applicazione dei loro diritti creativi in tutto il mondo. De Simone & Partners ha inoltre acquisito una vasta esperienza nel settore alimentare e delle bevande, assistendo i principali clienti italiani nelle loro tematiche di proprietà intellettuale, legali e normative.


Services that strengthen protection and strategy
Our expertise extends far beyond trademark renewals. We are a full-service provider, managing all critical maintenance actions for your trademark portfolio, including:
Submitting declarations of use (Algeria, Argentina, Mexico, etc.)
Paying annual taxes (the Cayman Islands, Honduras, etc.)
Publishing cautionary notices (the Cook Islands, Maldives, etc.)
Country law updates: We respect and follow the maintenance rules set by local trademark offices. Should these rules change, our system will be updated accordingly, guaranteeing that your portfolio remains in line with the latest legal requirements.

Trademark renewal steps with Dennemeyer
1
Renewal notice is sent
We notify you of upcoming trademark renewals and provide clear cost estimates. Users of our DIAMS platform or a third-party IP Management System (IPMS) benefit from direct integration and reliable information exchange.
2
Submit renewal instructions
You can instruct us to pay, abandon or skip a renewal through multiple channels: from DIAMS or our PMA customer portal, directly from your IPMS or via email.
3
Invoice is issued
Invoices are sent by email with payment due before the trademark renewal. If you use DIAMS or an API-connected third-party IPMS, invoices can also be made available directly in your system on request.
4
IP rights are renewed
Orders are sent to local agents to initiate the renewal process. In direct renewal countries, payment goes straight to the relevant trademark office.
5
Proof of service performance is made available
Official copies of filing receipts and renewal certificates are available in the PMA or can be transferred into DIAMS or sent a third-party IPMS via our API. Filing receipts serve as proof that the renewal has been initiated and paid at the trademark office, while renewal certificates confirm the completion of the renewal cycle.

How our Trademark Renewals service aids customers
Jurisdictions covered worldwide
Customers globally
Monitored trademarks
Experts with global reach


Global presence backed by connected platforms


What you need to know
In many jurisdictions, the first trademark renewal must take place no more than 10 years after the mark's filing date or the 10-year anniversary of its registration date. Renewal due dates based on the trademark's filing date are more common, seen in China, India, Japan, Brazil and most European Union member states. The United States is the biggest jurisdiction to use the trademark registration anniversary as the renewal deadline. In either case, subsequent maintenance actions are due at 10-year intervals thereafter, with trademarks, unlike other IP assets, being indefinitely renewable.
Most jurisdictions also provide a post-deadline grace period during which you can still renew a trademark or service mark without a registration lapsing. This requires an additional fee on top of the standard renewal payment, but there are no other penalties. Grace periods are often six months and sometimes as long as 12, but be sure to check with the relevant trademark office well ahead of time.
If a trademark's ownership has not been transferred and the mark applies to the same goods and services as when originally registered, a significant number of jurisdictions require a renewal filing to include only a completed form and fee payment. However, if Nice Classification details have changed or there is a new owner, this should be reflected in the renewal filing and may entail additional paperwork.
The renewal process is somewhat more complex in jurisdictions that require declarations of use; these include the United States, Puerto Rico, Mexico, Cambodia and the Philippines.
There are some circumstances in which trademarks that have lapsed and been declared abandoned can be reinstated, but you should not rely upon this possibility as a safety net. Generally speaking, revival of an abandoned trademark will at least be considered by many issuing offices if:
An error directly attributable to the trademark office caused the mark's lapse, e.g., misplaced renewal filings, a premature notice of abandonment, etc.
Circumstances beyond the trademark owner's control (i.e., not negligence) led to the lapse of the mark.
If you can furnish proof of an office's error, there is a strong chance that your trademark rights will be restored.
Unintentional lapses on the owner's part are a much less clear-cut affair. You must petition for reinstatement and provide a thorough explanation (and all the evidence you can gather) as to how the mark's abandonment was outside your control. These arguments are subject to the trademark regulator's interpretation — and possibly the opinion of just one individual in certain jurisdictions. For example, the director of the U.S. Patent and Trademark Office (USPTO) personally considers all petitions for revival of registered trademarks that have lapsed.
Reinstatement of a lapsed trademark should never be considered guaranteed, even in cases of office error, although legitimate mistakes are usually quickly redressed. No matter the situation, you must file your appeal within two months of receiving an office action signaling trademark abandonment.
If your trademark is not reinstated by the registering office, the only remaining options are to file a new trademark application or seek remedy through the appropriate court system. Considering the uncertainty of reinstatement, a refiling "just in case" may be recommended before someone else exploits the lapsed protection and takes over the name with another trademark filing.
Dennemeyer offers a truly holistic approach to the trademark renewal process. We recognize that any mistake during a bid for trademark renewal – especially in a jurisdiction requiring declaration-of-use affidavits – can imperil the future of incredibly valuable IP assets.
Dennemeyer's experts manage the necessities of renewal so that all steps involved are handled efficiently, in a timely manner and at a flat cost. In addition to renewals, our trademark legal services ensure that the optimal protection of your IP rights is always guaranteed. These include trademark monitoring, oppositions against conflicting trademark filings, anti-counterfeiting efforts, infringement litigation, recordals, defense against illegitimate oppositions or infringement claims and more.
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