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Trademarks

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Building brand identity with trademarks and industrial designs

Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.

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More than meets the eye: trademark functions in the modern era

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.

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Digitizing brands in a video game world

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

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Belle of the Intellectual Property ball: fashion and trade dress

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.

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How to trademark a brand: Strengthen your marketing with IP rights

Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.

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Brand defense 101: Making the reactive active

With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.

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悪いパッケージがブランド・キラーになる場合

目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。

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The power of seduction: rebranding beauty secrets

A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.

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Big challenges for green trademarks

Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.

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® vs. ™: Which trademark symbol should I use and when?

Using the correct trademark symbol at the right time is crucial to protecting your brand identity.

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悲痛な物語:失敗したリブランドの代償

リブランディングが活性化やフォロワーの流入をもたらす可能性があるのと同じように、それは厄介な経済的災害につながる可能性もあります.

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勝つためのブランド保護戦略の構築とは?

ブランド保護戦略は、市場で自社を定義する商標やその他の知的財産を保護しようとする組織にとって必要不可⽋です。