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Ambush marketing and major sports events

What might seem like bold and opportunistic advertising at the Olympics or World Cup can actually damage organizers, sponsors and the public.

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WTR 1000: Global acclaim for Dennemeyer in 2026

Dennemeyer's legal experts and services recognized for global excellence.

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Invent horizon: imagining the patent system in 2050

Reflecting on past developments and recent trends to conceptualize the possible course of Intellectual Property over the next 25 years.

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Everyday IP: Coffee (and tea) to ease the daily grind

Discover how trademarks, patents and trade secrets shape your morning coffee or tea ritual. Experience everyday Intellectual Property in action.

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What is a utility patent? Your complete guide to protection in the United States

Learn what a utility patent is and how to apply for and maintain one.

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Dennemeyer & Associates joins DIANA Legal Connect

NATO's innovation programme accelerates technology disruption and unites innovators with legal experts for a more secure future.

A group of professionals gathered around a table in a modern office, sharing ideas in a lively, collaborative discussion.

Breaking the silos: untangling Intellectual Property services in a connected era

Explore how fragmented IP services create barriers to value, and why connecting expertise across the IP life cycle leads to better outcomes for every asset.

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Faux fashion: how TikTok became a runway for counterfeits

Discover how counterfeiting takes advantage of social media trends and how Intellectual Property rights help brands reclaim their authenticity.

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Dennemeyer becomes WADE's first patent renewal partner in China

A partnership that brings together two leading players in Intellectual Property management.

Creative agency staff at a boardroom table holding a colour swatch palette, discussing company branding and design strategy together.

Can I copyright a name, and why a trademark might be the answer?

Trademarks, rather than copyrights, are the preferred way to protect a business name.

Financial district of Rio de Janeiro at sunset, with modern high-rise buildings and warm evening light reflecting off the skyline.

Celebrating ten years in Brazil: A decade of IP excellence

We mark the tenth anniversary of Dennemeyer & Associates in Brazil and begin the next chapter of supporting innovation across Latin America.

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Dennemeyer advances next-generation IP management platform

Dennemeyer partners with Mistral AI and NTT DATA to deliver a secure, adaptable AI foundation for the digital future of IP services.