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A report on IP Awareness and Attitudes issued this April by the Center for Intellectual Property Understanding (CIPU) shows that many consumers are willing to circumvent IP rights despite recognizing their importance.
Interparfums, société française qui gère actuellement un portefeuille de plus de 4500 marques et modèles actifs, témoigne de l'utilisation quotidienne du logiciel de gestion de propriété intellectuelle de Dennemeyer, DIAMS iQ.
In a new episode of the Advancements series, Dr. Richard Brunner, Chief Legal Officer at the Dennemeyer Group, explains why protecting IP is of the utmost importance for innovators and how blockchain technology works to their benefit.