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AI-generated designs, lookalike products and social media counterfeits are reshaping the luxury landscape. Explore how high-end brands can defend their identity in a world of fast fakes.
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Discover how counterfeiting takes advantage of social media trends and how Intellectual Property rights help brands reclaim their authenticity.
Five key 2025 trademark judgments from the EU General Court
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International brand owners in China need to be aware of new measures to address the abuse of the trademark system
The thin line between fake and fine
AI-generated designs, lookalike products and social media counterfeits are reshaping the luxury landscape. Explore how high-end brands can defend their identity in a world of fast fakes.
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