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Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?
In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.
Unremarkable or unappealing packaging hurts your branding and fails to maximize your IP's value. Learn about this potential pitfall and how to avoid it.
A rebranding campaign is a delicate procedure, but it can breathe new life into a business if done right.
Firms keen to advertise their "eco" credentials through trademarks will need to tread lightly in terms of what the courts will permit.
Using the correct trademark symbol at the right time is crucial to protecting your brand identity.
Just as rebranding can bring about a revitalizing facelift and an influx of followers, it can also lead to embarrassing financial disaster.
A comprehensive brand protection strategy is essential for any organization seeking to safeguard trademarks and other IP assets that define it in the market.
The issue of Disney's signature Mickey Mouse character entering the public domain is just one example of IP's major — and multifaceted — effects on the movie business.
At first glance, the topic of trademark eligibility seems obvious, but the reality is a lot more complex.