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Data security and IP protection: lessons from Meta
While the value of data as an intangible asset is increasingly recognized, its complex legal status can present commercial risks.
Balancing investment risk and sustainability in Intellectual Property
No matter their industry, all commercial assets are wont to be touched by time and the fickle winds that varyingly drive and buffet the marketplace.
How to trademark a brand: Strengthen your marketing with IP rights
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
Everyday IP: From watches to wearables
When we say something works like clockwork, we mean it operates in a way that is orderly, reliable and precise, just as any patent should.
Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.
Transitioning IP departments from cost centers to profit lines
Discover strategies to shift from cost centers to profit drivers, fueling business success and innovation.
Everyday IP: Cycling through time
From the days of the "dandy horse" to the excitement of the Tour de France, the bicycle has become an integral part of transportation history in a relatively short span.
悪いパッケージがブランド・キラーになる場合
目立たないパッケージや魅力のないパッケージは、ブランディングを傷つけ、知的財産の価値を最大化できません。この潜在的な落とし穴と、それを避ける方法について学びましょう。
グリーントランスフォーメーション(GX)技術指標による知財のサステナビリティ評価
グリーントランスフォーメンション(GX)技術指標は、知財戦略をより持続可能で長期的な成長へ導くと同時に、報告義務を遵守するための支援として設計されています。