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Digitizing brands in a video game world

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

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Belle of the Intellectual Property ball: fashion and trade dress

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.

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IPとスタートアップ: 持続可能性を重視した世界における起業家精神

新しいビジネスは、成長を確実にするためにあらゆるベネフィットを活用する必要があります。 持続可能な知財はその機会を提供します。

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Charlotte Steinhardt appointed Chief People Officer

The Dennemeyer Group appointed Charlotte Steinhardt as Chief People Officer.

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Everyday IP: Inventions and innovations with unpopular debuts

Not all inventions set the world on fire, and not all that do find success right away. Some red-hot innovations meet with a frosty reception.

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Data security and IP protection: lessons from Meta

While the value of data as an intangible asset is increasingly recognized, its complex legal status can present commercial risks.

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Patent whiffs, name tiffs and deepfake tricks: a fragrant IP mix

Some developments in the world of Intellectual Property kick up a stink, others entice the senses. Just who will come out smelling of roses?

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Balancing investment risk and sustainability in Intellectual Property

No matter their industry, all commercial assets are wont to be touched by time and the fickle winds that varyingly drive and buffet the marketplace.

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How to trademark a brand: Strengthen your marketing with IP rights

Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.

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Everyday IP: From watches to wearables

When we say something works like clockwork, we mean it operates in a way that is orderly, reliable and precise, just as any patent should.

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ブランド保護の基礎:積極的な戦略にするには

模倣品や模造品が増加する中、ブランド保護の重要性がますます高まっています。

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Bye-bye, birdie: Intellectual Property breakups and takeoffs

How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.