Trademarks

AI-generated designs, lookalike products and social media counterfeits are reshaping the luxury landscape. Explore how high-end brands can defend their identity in a world of fast fakes.

Refreshing a corporate image is a high-stakes game; playing it right requires careful consideration of trademarks and other IP rights.

Are there circumstances where trademark owners can object to how their goods are resold? Find out more.

Developments in branding and new regulations are placing a multitude of demands on in-house lawyers.

Slight variations in evidence can lead to vastly different outcomes in disputes — and prior decisions cannot be relied on as indicators of success.

Learn why brand name and trademark law matter for your business, from marketing efforts to bottom lines.

The need to tackle climate change and promote sustainability is front and center for consumers, businesses and governments – raising challenges for trademark counsel.

Learn about recent legal cases concerning trademarks and registered Community designs.

The luxury goods sector is evolving, and so are its IP strategies. Learn about new obligations and opportunities in this industry.

Summer means sun, sea, sand and shopping! But buyer beware, those unbelievable prices at seafront stalls could be for counterfeits.

A trademark's purpose of distinguishing the origin of goods in the market is especially relevant when those products are new, unique plant varieties.

Master the trademark filing process to avoid common pitfalls and secure your brand successfully.