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Trademarks

SM vs. TM: What to know and how to choose the right trademark symbol

The field of Intellectual Property (IP) is full of symbols that are common shorthand to those in the know but that can be somewhat puzzling to the unversed.

Trademarking a name: considerations and best practices

Conducting due diligence with a thorough prior art search is the best way to find out if a name is trademarked.

Trademarking a slogan - the why and how

The right slogan can be of great value to your brand identity, and so learning how to trademark one is a vital Intellectual Property (IP) lesson.

Exploring the benefits of geographical indications

Geographical indications can offer many benefits, but it is important to know exactly how they work in the jurisdictions most relevant to your business.

Not For Trademarks? The truth about NFTs and IP

Examining the legal and commercial interaction between NFTs and Intellectual Property.

Everyday IP: How the Winter Olympics protects its branding

Keeping the branding of the Beijing Winter Olympics protected requires collaboration between China's IP authorities and the International Olympic Committee.

Trademark protection for the European shoe manufacturing industry

In terms of shoe branding Europe presents some intriguing opportunities, but is not without challenges.

Can you register a trademark for 'weed?'

Across virtually all industries, diligent Intellectual Property (IP) protection can be one of a company's biggest advantages, and the burgeoning cannabis vertical is no exception.

Associate Spotlight with Olivier Lombardo

Get to know Olivier Lombardo, Head of Trademarks for Dennemeyer & Associates' Luxembourg office.

The strange saga of Munich's Oktoberfest trademark application

There are few trademark stories from Germany quite as complex (and peculiar) as that of Munich's efforts to register "Oktoberfest" as its own IP.

Guerlain vs. EUIPO and the question of distinctiveness

The General Court's recent annulment of an EUIPO decision against Guerlain may have implications that reach far beyond the cosmetics market.

Trademark basics: What does the R inside a circle mean?

We are just as happy to address fundamental questions as we are to handle queries about some of the most complicated points of the legal procedure!