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Trademarks

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Brand and trademark: where marketing meets law

Learn why brand name and trademark law matter for your business, from marketing efforts to bottom lines.

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How sustainability initiatives impact trademarks

The need to tackle climate change and promote sustainability is front and center for consumers, businesses and governments – raising challenges for trademark counsel.

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Taking a bite out of IP law: exploring two EUIPO snack cases

Learn about recent legal cases concerning trademarks and registered Community designs.

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Preserving prestige: Intellectual Property challenges in the modern luxury goods industry

The luxury goods sector is evolving, and so are its IP strategies. Learn about new obligations and opportunities in this industry.

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Coconuts and counterfeits – product and trademark piracy under palm trees

Summer means sun, sea, sand and shopping! But buyer beware, those unbelievable prices at seafront stalls could be for counterfeits.

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Registering trademarks for plants in Australia

A trademark's purpose of distinguishing the origin of goods in the market is especially relevant when those products are new, unique plant varieties.

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The seven deadly sins of trademark filing

Master the trademark filing process to avoid common pitfalls and secure your brand successfully.

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Sneak attack on the track: ambush marketing and the Summer Olympics

Excitement is building for the French Olympics and Paralympics this year, but brands face the challenge of understanding intricate IP and ambush marketing rules.

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Building brand identity with trademarks and industrial designs

Learn the difference between trademarks and industrial design — and why each has a crucial role in building brand identity.

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More than meets the eye: trademark functions in the modern era

Nothing in Intellectual Property (IP) law is one-dimensional, least of all the ubiquitous trademark.

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Digitizing brands in a video game world

Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?

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Belle of the Intellectual Property ball: fashion and trade dress

In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.