Log in
Interparfums
Streamlining portfolio activities with the DIAMS iQ intellectual property management system
Interparfums is a French company that, over the long term, creates, develops and distributes fragrance and cosmetic lines for prestigious brands worldwide. As the olfactory partner of renowned fashion houses such as Lanvin and Rochas, Interparfums relies on a robust Intellectual Property (IP) strategy to safeguard its assets and market presence.
Given the importance of brand names, logos and design rights in the fragrance industry, effective IP management is essential to Interparfums' business strategy, which encompasses a global portfolio of approximately 6,000 active trademarks and designs. The company operates an in-house legal / IP department that oversees searches, filings, renewals and the global enforcement of IP rights across multiple portfolios.
Fragmented and time‑consuming processes
Previously, the company relied on an outdated trademark management system whose complexity increased administrative workload, hindered day‑to‑day productivity and raised concerns about the reliability and accuracy of data.
What INTERPARFUMS needed
With a portfolio comprising thousands of trademarks and designs across multiple jurisdictions, Interparfums was facing significant challenges due to its outmoded IP Management System (IPMS). As this legacy solution became increasingly obsolete, the company encountered mounting obstacles in efficiently managing its IP. Seeking to replace an ineffective tool, Interparfums aimed for a modern and robust system capable of streamlining IP management while reducing risk.
The Interparfums team required an intuitive and automated platform able to process complex data quickly and accurately, while minimizing errors and system failures. Key needs included a global IP rights map to visualize coverage, as well as automated deadline calculations to ensure uninterrupted protection.
Interparfums was looking for a more powerful and user-friendly IP management solution, one that could centralize its entire portfolio, automate repetitive tasks and deliver truly actionable insights.
Our approach
Comprehensive needs assessment
Step 1:
We conducted a thorough assessment of Interparfums' existing workflows and operational challenges in order to determine the most effective implementation strategy.
Step 2:
After reviewing their available options and receiving positive feedback from industry peers, Interparfums selected DIAMS iQ, our customizable, all‑in‑one IPMS covering the full life cycle of patents, trademarks, designs and related legal matters.
Beyond meeting the need for a user‑friendly and comprehensive platform, DIAMS iQ offers a wide range of additional capabilities, including automated deadline management, timeline tracking, intuitive reporting and analytics, global portfolio visualization, advanced search features and IP intelligence tools.
Customized implementation
Step 1:
We configured DIAMS iQ to meet the specific needs of Interparfums' extensive portfolio of brands and models by customizing fields, data categories and automation features.
Step 2:
Our team carefully managed the deployment of DIAMS iQ to minimize any disruption for the company. We tailored the software to Interparfums' portfolio and performed the data migration from the previous system, preventing any loss or inconsistencies through rigorous quality checks.
Training and implementation phase
Our team provided comprehensive training to Interparfums' legal team, enabling them to become familiar with the new software and fully leverage the capabilities of DIAMS iQ from day one. Ongoing support was also provided to address any questions or optimizations after implementation.
Centralized control and global visibility
Centralized control and global visibility
Interparfums' IP information is now consolidated into a single repository, giving the legal team continuous oversight of more than 6,000 trademarks and designs. This has eliminated data silos and ensured immediate access to accurate, up‑to‑date records, jurisdictional coverage, renewal dates and associated documents.
The mapping dashboard and reporting tools provide effective insights, enhancing strategic decision‑making.
Enhanced professionalism in IP management
Enhanced professionalism in IP management
The ability to generate professional reports quickly and respond to requests with accurate data has strengthened Interparfums' reputation as a diligent and committed steward of its brand assets.
The adoption of DIAMS iQ from Dennemeyer illustrates how a forward-thinking approach to IP management can enable a company to manage its valuable assets more effectively and efficiently than ever before.
Increased efficiency and time savings
Increased efficiency and time savings
Thanks to automation, DIAMS iQ has streamlined daily tasks such as calendar updates, deadline calculations and report generation, freeing up valuable resources.
Zero missed deadlines and improved compliance
Zero missed deadlines and improved compliance
The rigorous data management and built-in quality controls of DIAMS iQ have significantly reduced the risk of human error while ensuring higher accuracy across all IP records.
Increased data accuracy and greater confidence
Increased data accuracy and greater confidence
The rigorous data management and built-in quality controls of DIAMS iQ have significantly reduced the risk of human error while ensuring higher accuracy across all IP records.
Improved collaboration and oversight
Improved collaboration and oversight
With a centralized platform, all Interparfums stakeholders access a single, reliable source of truth, fostering transparency and stronger collaboration. Managers can assign and track tasks, monitor workloads and oversee the status of the portfolio directly within DIAMS iQ.
Dennemeyer's team is very professional, serious and practical. They have implemented a solution that offers comprehensive features, reliability, speed and outstanding ease of use. Their Hotline service also deserves recognition: staffed by exceptionally skilled professionals, their responsiveness, efficiency and dedication reflect a constant commitment to satisfying every client fully.
Interparfums legal team