The trademark application process varies based on the nation or region in which you are seeking this form of Intellectual Property protection, or if you aim to register marks through the international Madrid System of the World Intellectual Property Organization (WIPO). That said, certain fundamental requirements are typically present across the board. Any trademark or service mark you wish to register must be an exact form of representation for the goods and services to which it applies (i.e., a slogan, word or logo) but not describe them literally. It also has to be distinctive to observers (visually or otherwise) and be neither colloquial nor publicly offensive. In your application, you must also precisely identify the goods or services you aim to associate with your prospective IP.
Any filing errors or failure to remit payment can be costly in either the short or long term by potentially leading to the marks’ invalidation before or after they are registered.