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Trademarks

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® vs. ™: Which trademark symbol should I use and when?

Using the correct trademark symbol at the right time is crucial to protecting your brand identity.

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Tales of woe: the cost of a botched rebrand

Just as rebranding can bring about a revitalizing facelift and an influx of followers, it can also lead to embarrassing financial disaster.

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How do you create a winning brand protection strategy?

A comprehensive brand protection strategy is essential for any organization seeking to safeguard trademarks and other IP assets that define it in the market.

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Everyday IP: Mickey Mouse and the tale of Intellectual Property in film

The issue of Disney's signature Mickey Mouse character entering the public domain is just one example of IP's major — and multifaceted — effects on the movie business.

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What can be trademarked — and what cannot?

At first glance, the topic of trademark eligibility seems obvious, but the reality is a lot more complex.

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The now and future of MENAP IP: a roundtable discussion

Our expert panel discuss the current state of IP in the MENAP region and what the future holds.

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Can memes be Intellectual Property?

Memes are now a pervasive element of popular culture, but where (and how) do they fit into the existing IP landscape?

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Publication and opposition issues in MENAP trademark registrations

The publication of a trademark is an essential step in the registration process, but it does not mean registration has occurred or is guaranteed in the near future.

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Trademark complications: absolute and relative grounds in MENAP countries

The examination stage of a trademark application, which determines if it will be rejected or progress toward registration, involves specific procedures that must be followed to the letter.

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Nice Classifications in fine detail: peculiarities in the MENAP region

Understanding these unique conditions is essential for companies looking to do business in the region.

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MENAP: Powers of attorney for trademark filing - necessity or burden?

While PoAs have a certain benefit related to legal certainty, many objections remain against mandating PoAs for trademark filings.

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Too much of a good thing: when trademarks die

If a trademark is used as a generic term, it can lose its Intellectual Property (IP) protections. We explore genericization and what can be done about it.