Digitizing brands in a video game world
Video games have become some of the biggest names in entertainment. How can digital brands complement their traditional counterparts, and what are the dangers?
Belle of the Intellectual Property ball: fashion and trade dress
In today's troubled economic environment, everyone is looking for savings. That poses particular challenges for the fashion industry, which depends on the launch of new products each season.
IP and startups: entrepreneurship in a sustainability-focused world
New businesses need to seize every advantage to ensure their growth. Sustainable IP presents one such opportunity.
Charlotte Steinhardt appointed Chief People Officer
The Dennemeyer Group appointed Charlotte Steinhardt as Chief People Officer.
Everyday IP: Inventions and innovations with unpopular debuts
Not all inventions set the world on fire, and not all that do find success right away. Some red-hot innovations meet with a frosty reception.
Data security and IP protection: lessons from Meta
While the value of data as an intangible asset is increasingly recognized, its complex legal status can present commercial risks.
Patent whiffs, name tiffs and deepfake tricks: a fragrant IP mix
Some developments in the world of Intellectual Property kick up a stink, others entice the senses. Just who will come out smelling of roses?
Balancing investment risk and sustainability in Intellectual Property
No matter their industry, all commercial assets are wont to be touched by time and the fickle winds that varyingly drive and buffet the marketplace.
How to trademark a brand: Strengthen your marketing with IP rights
Understanding how to trademark a brand and properly leverage marks within your marketing efforts is essential for protecting and expanding a business identity.
Everyday IP: From watches to wearables
When we say something works like clockwork, we mean it operates in a way that is orderly, reliable and precise, just as any patent should.
Brand defense 101: Making the reactive active
With imitation and counterfeit products on the rise, navigating the complexities of brand protection has never been more challenging or more necessary.
Bye-bye, birdie: Intellectual Property breakups and takeoffs
How do you throw down the trademark gauntlet? When is a shock rebrand no surprise? And what aerial patents are changing city life? We have the answers.